Gen Itoh
Style Director
Bringing over 20 years of global hairdressing expertise. Having honed his craft with renowned brands like Toni&Guy and TIGI, Gen has led creative teams, delivered global seminars, and run salons in London.
Known for blending cutting-edge trends with technical precision, he is dedicated to inspiring both clients and fellow stylists.
Gen continues his passion for innovation, ensuring every client experience is marked by creativity and excellence.